How did FilterMania 2 reach 2M Downloads in Two Weeks?

This is a truly amazing case study about a photo filter app that did not acquire nor invested in any external resource, but only in a smart internal strategy to reach top ranking and a massive amount of downloads. Background Dropico Mobile offers a unique image processing automation technology that uses professional, tailor made graphics and image enhancing elements. This enables Dropico Mobile’s app users to create high quality photographic compositions, effortlessly, and without the need of any prior photo editing skills whatsoever. The Goal Launch their new artistic photo compositions app FilterMania 2 to…

How can you maximize your app revenues? Treat your users differently.

“Mobile engagement”… to you it might sound like just another marketing buzzword. To businesses that already understand the essence of customer loyalty, brand value, brand life cycle and more, this phrase has a deeper meaning which represents a valuable strategy engraved in their business agenda. In the online world as a publisher you work pretty hard on getting your users back to your site, to purchase your product or to simply get their email address (which could be wrong most of the times). As an online publisher you're putting a lot of effort AND $$…