App Transport Security: Everything Marketers Need to Know

At WWDC 2015, Apple announced a new security feature called 'App Transport Security' for iOS 9 and OSX 10.11 users. One of the most visible of these restrictions is the requirement that apps no longer make connections over plain HTTP; instead, the OS enforces the use of HTTPS unless explicitly told otherwise. App Transport Security (ATS) is Apple’s way of enforcing best practices in the secure connection between an app and its back end. While making communication more secure is generally a good thing, this update has implications for user communication and specifically in-app messages that…