How do you increase mobile user retention rate? Combine automation and relevancy.

With more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second Internet revolution that’s even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That’s why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies. How can you leverage your mobile operation? Use smart tools and a smart strategy.   Use Rule Based - Periodic Message Now your messages can be delivered frequently and can even apply to specific segments. This…

Mobile Engagement 101 – Why are your users disabling your push notifications?

How many times have you woken up your users in the middle of the night with an irrelevant push? How many times have you sent out an English message to your non-English speaking users? Have you ever asked your users what they really want? The consequences of the above can be vital to your apps life cycle, users disabling your push notifications or (god forbid) uninstalling the app from the device. This also means you may have lost them to your competitors’ applications. A low push rate can mean than 50% of your users will…

Mobile Engagement 101 – Segmentation and Targeting, Not all users are the same!

As a mobile app publisher or a developer you must be enjoying the fact that your app is in your users’ pockets everywhere they go and by their side when they go to bed at night. Are you really? You have a great app, the users are adding up, you’re gaining traction but are those users returning to your app? Are they purchasing any of your goods?  Will they remember they’ve downloaded your app a week from today? The average app lifecycle is getting shorter and you might not be in the same place on…

Maximize user value and loyalty during the Holiday Season

The holiday season opens before you an amazing opportunity to leverage your user’s value while providing them with a higher brand value. Market researchers say that building relationships with app users and fostering long-term usage are more important than surging new download. Those active users will soon enough generate 80% of your revenues. Through a relevant engagement strategy and using the right communication methods you will be able to achieve several important goals. So how do you maximize your revenues through holiday engagement? Focus on communicating the right content to the right users. Promote relevant…

Leverage your Mobile Business through User Engagement

How? Create a smart engagement strategy to maintain a lasting user relationship. By using push notifications, rich messages, advanced segmentation, analytics and more you will be able to maintain and retain a strong brand value and high user loyalty. Use the tips below to maximize your existing user value: Cross Promote – use your mobile app as your own marketing platform for promoting your products. Get New downloads – promote your paid app through your free app! Use the Appoxee push notifications and rich messages to inform your users about additional apps on the application…

TV Network increase shows retention through mobile apps.

Clients have been using Appoxee in so many different ways we feel obligated to share this great story with you. A major TV network has been using Appoxee to cross promote their main shows and channel through their mobile apps. See how you can easily use this “bread and butter” method, turning your app engagement into a major business influencer. An interview with Daniel Joseph, Head of Mobile in Keshet TV broadcasting LTD. Daniel, great to have you here, tell us about Mako mobile and what type of apps are you publishing Mako Mobile is…

How did FilterMania 2 reach 2M Downloads in Two Weeks?

This is a truly amazing case study about a photo filter app that did not acquire nor invested in any external resource, but only in a smart internal strategy to reach top ranking and a massive amount of downloads. Background Dropico Mobile offers a unique image processing automation technology that uses professional, tailor made graphics and image enhancing elements. This enables Dropico Mobile’s app users to create high quality photographic compositions, effortlessly, and without the need of any prior photo editing skills whatsoever. The Goal Launch their new artistic photo compositions app FilterMania 2 to…

Boosting your App Store Rank through User Engagement.

Providing a service for thousands of app publishers gives you the opportunity to meet very interesting people. I decided it’s time to finally interview this important member of the Appoxee community. Selected quotes from the interview with App Marketer Oren Todoros: “Appoxee was used to skyrocket a recently released app to the top of the charts….” Also Orens says: “At the end of the day, it doesn't really matter if you have 10K or 10 Million installs. What's really important is that your users return to your app frequently, and participate” Let’s start, So Oren,…

How can you maximize your app revenues? Treat your users differently.

“Mobile engagement”… to you it might sound like just another marketing buzzword. To businesses that already understand the essence of customer loyalty, brand value, brand life cycle and more, this phrase has a deeper meaning which represents a valuable strategy engraved in their business agenda. In the online world as a publisher you work pretty hard on getting your users back to your site, to purchase your product or to simply get their email address (which could be wrong most of the times). As an online publisher you're putting a lot of effort AND $$…